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Press archive
On 3 October the AdVantage Platform will be launched.
AdVantage is being established as a platform to facilitate debate about the role and responsibilities of advertising in our society and its relation to EU policy-making. This non-partisan European initiative aims to encourage discussion on advertising related issues in the European Parliament by bringing together political decision-makers and expertise from EU-level representatives of the advertising and media industries.
The invitation to the launch event can be downloaded here.
The reply sheet can be downloaded here.
So far, the following EU trade associations have been supporting the platform and have agreed to become members:
Association of Commercial Television (ACT)
European Association of Radios (AER)
The Advertising Information Group
European Association of Communications Agencies (EACA)
European Association of Directory and Database Publishers (EADP)
Association of television and radio sales houses (egta)
European Newspaper Publishers’ Association (ENPA)
European Publishers Council (EPC)
European Federation of Magazine Publishers (FAEP)
World Federation of Advertisers (WFA)
Updated on 18 September 2007
In June, the Advertising Association in cooperation with ISBA and the IPA published an analysis of the rule changes on the content of TV alcohol advertisements. The report can be downloaded here.
Updated in July 2007
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